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This case of online abuse went far beyond the computer screen and into her real life, damaging her reputation and confidence. Given how much attention the fraudulent account ultimately attracted, Harvey found it difficult to go out in public and interact with other people.
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She soon received a friend request from an unknown Facebook user whose profile displayed her photograph, date of birth, full name, phone number-and her apparent career. The 23-year-old sales executive then began receiving inappropriate pictures and unwanted calls on her cell phone. Web hijackers used her name to create an illegitimate Facebook page that identified her as a prostitute. When her identity was stolen via Facebook, the damage went far beyond her online reputation. Personal mistakes aren’t the only way your online reputation can take a hit on social media.
Stolen identity leads to impersonation on Facebook Not only was her online reputation tarnished, but she also lost her job as a result of a message that contained fewer than 140 characters. Before she could even land, the tweet garnered 2,000 retweets and even appeared on Buzzfeed. The woman took to Twitter with an ill-conceived message that connected the AIDS epidemic with race, and users on the site quickly responded with an overwhelmingly negative response. In 2013, a public relations executive made the biggest PR blunder of her career before boarding a flight to South Africa. Let’s take a look at some of the people whose online reputations were irreparably damaged by social media use: Twitter PR blunder loses woman her job The line between our digital and real lives has blurred, leaving many feeling the undeniable sting of a bad online reputation-even when they’re not connected to one of their devices. Social media isn’t just for sharing fun selfies or bragging about your vacation plans anymore. Only by doing so can you prevent them from taking a toll on your online reputation down the line. As such, you need to ensure that you’re putting your best foot forward on these platforms.
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Whether you use these sites solely for personal reasons or you are trying to cultivate a professional brand, the things you share create an image of who you are to friends, colleagues, business connections, and strangers. If you aren’t careful enough, then your social media presence can actually have a negative effect on the way others perceive you online.
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Is social media impacting your online reputation? Find out with our free Reputation Report Card. Sites like Twitter and Facebook may have dramatically altered the way we connect with others and interact with the world around us, but they also have the power to shape our online reputation. Unfortunately, situations like these are becoming increasingly more common in the age of social media. Stone found herself unable to leave her house for a year afterward and struggled to find work. Not only did her employer dismiss her from her job, but her online reputation was also ruined. But the fallout from the picture didn’t stop there. Online users commented on the original picture, calling her “evil” and sending death threats her way. Stone posted the image to Facebook because she thought it was funny, but she soon incurred a monumental Internet backlash for it. Stone was visiting the Arlington National Cemetery with her work when a colleague snapped a photo of her raising her middle finger and miming that she was shouting in front of a sign that read “Silence and Respect.” Does the name Lindsey Stone ring a bell? It might, because, in 2012 she was involved in a social media scandal that rocked the Internet and tarnished her online reputation.